Gaoyang export-oriented leading enterprises: Three things to do well in technical reform and environmental protection brand
China's textile and clothing industry has generally encountered the pressure of slow growth under the “new normal” situation, but it has not been felt in the small town of Gaoyang, Baoding.
Gaochun export-leading enterprise Ruichun Textile continued to grow steadily last year; with Sanli cashmere, the largest dyeing and finishing shop in North China, the workshop doorway still gathers as many workers waiting to enter the factory as usual, accompanied by several vehicles waiting to be dyed. In addition to importing high-end fully automated looms equipment from Italy, Yongliang Towel Factory is preparing dust-free workshops in accordance with EU standards and plans to produce high-quality baby products. The company's plant expansion is also underway. Tuqiang Textile Co., Ltd., which once again won the China International Home Textile Design Competition this year, has already established cooperation relationships with Hualian, RT-Mart and other companies. At the same time, the company's e-commerce channel expansion is also under way...
Gaoyang Trade City is a well-known textile professional trading market in North China that has been established since 2001. Every day at 4pm, there are scenes of busy logistics vehicles waiting to be shipped.
The influence of Gaoyang Towel may not yet permeate every end-user. However, according to industry statistics, Gaoyang Towels account for one-third of the national towel production, and its blanket production also accounts for nearly one-third of the country's total.
“In 2014, the output value of Gaoyang Textile Industry reached 26 billion yuan, and its contribution to Gaoyang GDP was over 65%, and the transaction volume of Gaoyang Trade City was 6 billion yuan.” said Gao Xiangxian Yan Xiangyang, the textile industry is not only Gaoyang’s As a pillar industry, Goyang has also been awarded the "Hometown of Chinese Blankets", "China Textile Base County", and "China Famous City of Towels and Blankets".
Gao Yangeng has established a reputation and influence in the industry with towels, a small category, and is closely related to the history of local textile industry development in Gaoyang.
The thick historical accumulation of the quilt culture
“The Gaoyang textile industry started in the late Ming Dynasty, flourished in the late Qing Dynasty, flourished in the early years of the Republic of China, and achieved rapid development in the 1980s.” The staff of the Gaoyang Textile Museum told the “China Textile News” reporter that the Gaoyang textile industry started early and advanced technology. The industrial foundation is good. "Gaoyang's manual printing technology belongs to the national intangible cultural heritage. Many high-tech companies are still using this technology."
In the early years of the Republic of China, Gao Yang's towel industry was used as one of the country’s key strategies to support and rejuvenate the country. Under the strong support of the Nationalist Government at that time, the Gaoyang towel industry achieved rapid development in terms of technical equipment and talent construction. Especially in textile printing technology, Gaoyang has obvious advantages. This can be seen from the relevant data of Gaoyang Textile Museum.
It is reported that Gao Yang has been transporting printing technology talents to the country since 1954, especially in Shijiazhuang.
“Like the Shifangzhuang cotton factory No. 1 and Wuchang No. 5 were established by Gaoyang people.” He Zhenhai, deputy director of the Gaoyang County Bureau of Industry and Information Technology, told the “China Textile News” reporter. As the state-owned enterprises reformed later, many outstanding Gaoyang state-owned printing technicians also turned Private enterprises lay a good talent base for the development of the local towel industry.
In addition to having a good industrial and talent base, Gaoyang Towel has also had an historical advantage that is unmatched by other industries in foreign trade.
Gao Yang Textile Museum staff told the "China Textile News" reporter, in the last century, Gaoyang Chunyan towel factory had long exported towels to the Soviet Union as a repayment of the Soviet Union's national debt supplies. This historical cause also made Gaoyang Towel take the opportunity to enter the Eastern European market. Until now, Gaoyang towel products have also occupied a very high market share in the Eastern European market.
With a deep historical foundation, industrial foundation, and mass foundation, Gaoyang was rapidly developed by the industry after the reform and opening up, and gradually formed a complete industrial system of spinning, weaving, printing, dyeing, and finishing, and at the same time developed Hebei Hongrun and Sanhe. A number of excellent textile and garment companies such as Lianrong Line have maintained a relatively high growth rate in their industrial development.
According to Wang Kejie, deputy governor of Gaoyang County, Tuqiang is a representative company in Gaoyang.
Development and transformation together with achievements in industrial glory
“Tuqiang originally used towels and bath towels as the main products. In the past two years, the company began to transition to bedding products and baby products with higher added value. This transformation strategy also represents the direction of upgrading of a large number of towel companies in Gaoyang.” Yan Xiangyang said.
In order to better promote the company's upgrades, Tuqiang continues to work hard on product design and quality control.
Tuqiang officials told the “China Textile News” reporter: “In recent years, equipment upgrades have been an important upgrade direction for us. To ensure product quality, our dyeing and weaving machines have imported the most advanced equipment from the world, and we The quality of the quilt is much higher than that of the traditional 6-layer quilt, with a maximum of 12 layers.”
As a typical tissue-based company that focuses on foreign trade and exports, in the face of the development pressure of the foreign trade market in recent years, Tuqiang has continuously adjusted its product structure and increased its own brand R&D efforts. The reporter learned that Tuqiang has consistently participated in the China International Home Textile Contest for many years and has won awards every year. This year, the company’s selected works won the bronze medal in the contest.
"At present, 93% of Tuqiang's products are independent research and development. At the same time, the company has six designers, as well as professional design teams such as craftsmanship and graphic design." Tuqiang officials said.
In Gaoyang, there are not many enterprises like Tuqiang. Yan Xiangyang told the “China Textile News” reporter that Gaoyang’s textile industry has stepped up efforts to upgrade its technology in recent years. At present, there are nearly 30,000 high-weaving equipments for Gaoyang towels, and the loom-free rate reaches 30%.
In terms of equipment upgrades, Yongliang towels are in front of most companies in Gaoyang.
“Our newly imported looms equipment from Italy can realize computer control and automatic adjustment. In production, this equipment can ensure consistent yarn cushioning tension and effectively improve product quality.” Tian Haitao, General Manager of Yongliang Towel, told China Textile Newspaper reporter, this equipment imported from Italy not only allowed Yongliang to stand in the first echelon of the company, but also the highest configuration of the world towel looms.
The Yongliang, who focuses on technical upgrading, can save 4 people's employment after updating the equipment. At the same time, in the face of the favorable opportunity of the “two-child” policy in recent years, companies have gradually extended their products to bedding and baby products.
Different from Tuqiang and Yongliang’s bold planning in the domestic sales market, Ruichun Zhang, who has been export-oriented for many years, has been sticking to a sound strategy for the future development of the company. In his view, self-owned brands are certainly the way to go in the future. However, as far as the current development of the company is concerned, Ruichun needs to be more cautious about the investment in brand building and the future market risks.
"So, at present, our business is still dominated by foreign trade." Zhang Ruichun said.
In order to respond to the currently weak foreign trade market environment, apart from increasing technological innovation, Ruichun Textile also constantly embarked on an all-round improvement of product quality and increased investment in supporting construction.
Zhang Ruichun told the "China Textile News" reporter that the company has obvious advantages in detection, and its detection level can meet the provincial inspection standards. At the same time, Ruichun also undertook the Gaoyang textile industry cluster window service platform to provide local SMEs with innovative, training, testing and other full-service.
Adjust the industrial structure and increase the intensity of upgrading
Although Gaoyang Textile Industry still maintains a relatively stable growth rate under the current industry situation, from the perspective of the overall local industrial structure, the transformation will be the path that Gaoyang Textile Industry has to take in the future.
"China Textile News" reporter found in Gao Yang Textile's visit, Gaoyang textile companies are mostly small and micro enterprises, "front shop and factory" of family workshop enterprises in the Gaoyang textile industry occupies "a considerable proportion." At the same time, although the market share of the Gaoyang towel industry in the domestic market is considerable, at present, its products are still dominated by products with low added value, and the main sales channels are mostly specialized markets at all levels. At the same time, in the face of an increasingly severe foreign trade environment, it is also imperative to find new outlets in Gaoyang's textile industry, which has a relatively high proportion of foreign trade export business.
The ever-increasing production costs, sluggish domestic and foreign markets, and increasingly stringent environmental protection requirements require Gaoyang industry to focus on upgrading its industrial upgrading efforts.
In this regard, Gaoyang County government is also aware of this issue. In industrial upgrading, technical innovation, environmental protection, and branding have also become the three major directions for the government to guide the upgrading of local industries.
Yan Xiangyang told the “China Textile News” reporter that Gaoyang County arranges more than 5 million yuan of SME development funds or technological reform funds each year to eliminate backward production capacity and promote industrial upgrading. "We have also invested 6 million yuan to build the Hebei Province towel product quality supervision and inspection station, as well as build a public service platform for industrial clusters to provide technical, information, and personnel training services for cluster companies."
Closer to Beijing and the integration of Beijing, Tianjin, and Hebei, Gaoyang ushered in the market and industrial development opportunities, but also put forward higher requirements for the local environment. The sewage treatment project is also highly advanced by the Gaoyang County government in recent years. The key project.
According to Yan Xiangyang, the third phase of the Gaoyang Sewage Treatment Project is under construction. Upon completion, Gaoyang's daily sewage treatment capacity can reach 260,000 tons. This is also the county's largest and most advanced sewage treatment project in Hebei Province.
“The sewage treatment project is of great significance to Gaoyang's textile industry and is also a strong support for Gaoyang's enterprises to maintain steady growth in production capacity under high environmental pressure,” said Yan Xiangyang.
At the same time, brand building is an important issue that Gaoyang has always focused on. The government has been vigorously guiding local enterprises to increase brand building efforts, and to reshape the competitiveness of Gaoyang Textile through the improvement of design and innovation.
“Currently, Gaoyangjin has four well-known trademarks in the industry, and there are more than 50 companies that have the title of Hebei Famous Brand, Famous Brand, and Provincial Quality Products. The textile industry has become an important pillar industry in Gaoyang,” said Wang Kejie, deputy county governor. .
Compared to hundreds of well-known brands of coastal industry clusters, there is obviously much room for improvement in Gaoyang's brand development. However, brand building cannot be accomplished overnight. It requires not only high-quality product support, continuous R&D, and brand promotion, but also talent, technology, and industrial atmosphere to provide a growth environment for brand development.
Therefore, for Gaoyang Textile, which mainly consists of small and micro enterprises, it is clear that it is necessary to start the cluster brand and it is possible to cultivate more known big names.